Blogs

Sugestão de leitura: a longa e bem apurada reportagem sobre o Twitter realizada pela revista New York. A questão central de “Tweet Science“, escrita por Joe Hagan, é: “algum dia o Twitter será lucrativo?”. Copio um trecho, no original:

“(…) The intense pressure to convert Twitter into a profitable business, and before a tech bubble pops, is palpable here. And it’s happening as the company struggles with an interlocked set of existential questions, starting with the most basic one possible: What is Twitter? Initially, the idea was of a kind of adrenalized Facebook, with friends communicating with friends in short bursts—and indeed, Facebook rushed to borrow Twitter’s innovations so it wouldn’t be left ­behind. But as Twitter grew, it finally ­became clear to Twitter’s brain trust that the relevant analogy was not a social network but a broadcast system—the birth of a different sort of TV. (…)”.

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Texto publicado pelo New York Times que pode interessar: “Do Happier People Work Harder?” (Pessoas felizes trabalham mais duro?). Os autores são Teresa Amabile, professora da Harvard Business School, e Steven Kramer, pesquisador independente, ambos autores do livro “The Progress Principle“.

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Sugestão de leitura para os bons bebedores: “Vodka Nation — How the flavorless, colorless, odorless spirit became a billion-dollar business” (em inglês), reportagem de Victorino Matus publicada no The Weekly Standard.

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